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Biography

Hello.

I'm Head of Planning for Wieden+Kennedy Amsterdam.

Before coming to Amsterdam I was at Leo Burnett (working on breakfast cereals, woop) and JWT (working on diamonds) in London.

Before that I worked at JWT São Paulo where I managed to find the time to be both regional head of planning for Latin America and a global planning director on Unilever.

Before that I was at JWT in New York working on everything from diamonds to financial services, alcohol to shampoo.

And before that I started in planning at Lowe Howard-Spink in London having escaped a career as a qualitative researcher.

Before that I did an M.A. in International History from the London School of Economics and Political Science.

And before that I was basically just mucking about.

I live in Amsterdam. And am contemplating getting a cat. Or dog. Or both.

Interests

the beautiful, the interesting, and the defeat of mediocrity